Take-aways from the Lean Startup Lessons Learned Conference
One of the co-founders of my company recently posted his thoughts after attending the Startup Lessons Learned conference, from the perspective of a startup product manager. It’s worth a read!
View ArticleHelpful links on redesigning a site for better conversion
As I mentioned in a previous post, my company recently did a lot of cool testing during our site redesign. Anand Rajaram, OfficeDrop’s co-founder has a series of posts on Performable’s blog that talk...
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Freemium apps beat paid
Interesting research from Flurry again (they were the ones who put out the info that mobile app usage is topping regular web browsing). This time they have data showing that free or “freemium” app...
View ArticleSMBs look to reviews for help in making software purchases
Came across a study by a company called Comparz and found the following quote interesting: Only 20% or less of SMBs found vendor websites and conversation useful. So what are SMB’s looking for? Over...
View ArticleFreemium – what is it?
Lincoln Murphy, the well known SaaS Marketing guy, got pretty upset at a recent TechCrunch piece on the freemium pricing strategy that posted this weekend. Lincoln says (I’m on his email newsletter...
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Using a pricing decoy
One of my sysadmins pointed out a great post from yesterday on using a decoy on your pricing page. If done well this can be a great strategy. I’ve used this decoy pricing tactic on OfficeDrop’s pricing...
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Talk at Wharton
Recently Prasad Thammineni, Healy Jones (me), & one of our investors, David Mars, recent participated on a panel at Wharton reunion talking about how we worked together to grow OfficeDrop. Tyler...
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Startup legal structures
I found this great infographic on Entrepreneur, listing various legal structures available to startups and showing each legal structure’s pros and cons. update: OK, so this infographic did not paste...
View ArticleSome great marketing and mobile links
Lots of good content all of a sudden on both mobile and online marketing. Here are some good ones: Triggered emails have HUGE open and click throughs: Online Media Daily reports on a study that shows...
View ArticleStartup marketing is about purchase intent
I’ve been thinking about channels a lot recently – where potential buyers/users come from, what were they doing when the ‘showed up’ and how did they even start thinking about making a purchase? When...
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